Velvet Stein

BRANDING, PACKAGING, AND ADVERTISING. The Velvet Stein is a fictional Czech Gastropub that incorporates both beer and culture into its visual identity. I branded the entire image of this company, which included logos, menu designs, bottle labels, and stationary merchandise. Designing the beer labels for this project was an aspect I personally enjoyed, as these creations were inspired from a summer trip I had taken to the Czech Republic. I spent my last three days in Prague and loved walking in the city along the waterside of Charles Bridge, so I decided to place my fictional gastropub right there next to it. Czechia had great beer and an inviting atmosphere that inspired my designs in recreating a glimpse of this summer trip.