Mallo
BRANDING, ADVERTISING, AND SOCIAL MEDIA. Mallo Organic Cotton Co. is a fictional brand of organically produced cotton that advocates for a sustainable environment through the production of their eco-friendly fabrics. I branded the entire visual identity for this project, which included logos, packaging, social media posts, clothing labels, and web design. Cotton is King in West Texas, so introducing an organic solution seemed like the right idea. With this in mind, I wanted to build a brand that reflects the soft, fluffy fibers it produces as a plant. The logos of this company are inspired by aerial views of the irrigation circles that produce the organically grown cotton and reflect their origins in farm fields by center pivot sprinklers.